Dr. Ahmed Al-Sa'di

Research Statement

Dr. Ahmed Al-Sa'di
Assistant Professor & Senior Research Advisor
Pioneering Human-Computer Interaction, Educational Technology, and Cross-Cultural Design Solutions
280+
Total Citations
Google Scholar
11
H-Index
Research Impact
$120K+
Grant Funding
Secured (NZ$ + SAR)
30+
Publications
Peer-Reviewed

Research Philosophy & Vision

Research Philosophy

My research philosophy is rooted in the belief that technology should be inherently human-centered, culturally sensitive, and pedagogically meaningful. I approach research through an interdisciplinary lens, combining rigorous empirical investigation with practical application to create solutions that genuinely improve human experiences with technology, particularly in educational contexts.

Human-Centered

Placing user needs, cultural contexts, and accessibility at the forefront of technology design and implementation.

Evidence-Based

Employing rigorous empirical methods, mixed-method approaches, and systematic evaluations to validate research findings.

Applied Impact

Translating research insights into practical guidelines, frameworks, and tools that benefit practitioners and end-users.

Research Vision

My vision is to advance the field of Human-Computer Interaction by developing culturally-inclusive design methodologies and educational technologies that bridge the gap between diverse user populations and emerging technologies. I aim to establish design principles and frameworks that enable equitable access to technology across different cultural, linguistic, and educational contexts.

Long-term Impact Goals

  • Establish internationally recognized frameworks for cross-cultural HCI design
  • Pioneer AI-enhanced educational technologies that adapt to cultural learning preferences
  • Develop evidence-based guidelines for ethical AI implementation in education

Research Leadership Vision

  • Lead multinational research collaborations addressing global HCI challenges
  • Mentor the next generation of HCI researchers with cross-cultural expertise
  • Bridge academic research with industry applications for real-world impact

Core Research Areas & Expertise

Cross-Cultural HCI Design

Primary Research Focus

Developing comprehensive frameworks for designing user interfaces that accommodate diverse cultural contexts, particularly focusing on Arabic-language interfaces and cross-cultural usability principles.

Key Contributions:

  • • Novel conceptual framework for User-Centred Design in Tablet PC applications
  • • Empirical guidelines for Arabic educational interface design
  • • Cultural integration with Technology Acceptance Models
  • • Cross-cultural usability evaluation methodologies
Cultural Design Arabic Interfaces Usability Testing UCD Framework

Educational Technology Innovation

Applied Research Domain

Pioneering research in AI-enhanced learning environments, developing frameworks like EduFlex for online course delivery, and investigating the integration of emerging technologies in educational contexts.

Innovation Examples:

  • • EduFlex Framework for adaptive online learning
  • • AI integration in educational platforms and user experience
  • • Game-quiz educational assessment frameworks
  • • Disaster management educational applications
AI in Education EduFlex Framework ADDIE Model E-Learning

Advanced HCI Methodologies

Methodological Innovation

Advancing HCI research methodologies through innovative approaches to user experience evaluation, including animal-centered design principles and healthcare applications of HCI methods.

Methodological Advances:

  • • User-Centered Design methods in Animal-Centered Design contexts
  • • Healthcare HCI applications and systematic reviews
  • • Touch interface optimization for mobile platforms
  • • Situated co-inquiry and thinking-aloud protocols
User Experience Mobile HCI Healthcare HCI Animal-Centered Design

AI & Emerging Technologies

Future-Focused Research

Exploring the intersection of artificial intelligence with user experience design, investigating ChatGPT's impact on user interactions, and developing ethical AI frameworks for educational applications.

Current AI Research:

  • • ChatGPT impact on user experience and interaction patterns
  • • AI integration in design thinking and educational platforms
  • • Ethical considerations in AI-powered educational tools
  • • IoT platform security and usability (ESP8266/ESP32)
ChatGPT Research AI Ethics IoT Usability Design Thinking AI

Research Methodology & Approach

Mixed-Method Research

Combining quantitative and qualitative approaches to provide comprehensive insights into user behavior and technology adoption patterns.

  • • Quantitative usability metrics
  • • Qualitative user interviews
  • • Ethnographic observations
  • • Statistical validation

User-Centered Design

Employing comprehensive UCD methodologies that prioritize user needs, contexts, and cultural considerations throughout the design process.

  • • Contextual inquiries
  • • Participatory design sessions
  • • Iterative prototyping
  • • Cultural sensitivity analysis

Empirical Validation

Conducting rigorous empirical studies to validate research hypotheses and ensure the practical applicability of research outcomes.

  • • Controlled experiments
  • • A/B testing protocols
  • • Longitudinal studies
  • • Cross-cultural validation

Iterative Design

Implementing cyclical design processes that incorporate continuous user feedback and refinement based on empirical evidence.

  • • Rapid prototyping cycles
  • • Continuous user testing
  • • Design iteration based on data
  • • Stakeholder feedback integration

Cross-Cultural Analysis

Conducting systematic analysis of cultural factors that influence technology adoption and user interface preferences.

  • • Cultural dimension analysis
  • • Comparative usability studies
  • • Language-specific considerations
  • • Regional preference mapping

Ethical AI Framework

Developing and applying ethical frameworks for AI integration in educational and research contexts, ensuring responsible technology deployment.

  • • Ethical AI guidelines development
  • • Bias detection and mitigation
  • • Transparency and explainability
  • • Privacy-preserving methodologies

Major Research Projects & Achievements

PhD Research: Arabic Educational Interface Design

2014-2018 | Auckland University of Technology

9+ Citations

Title: "User Interface Guidelines for Tablet PC Arabic Educational Applications"

Research Objectives & Innovation

  • Develop novel conceptual framework for User-Centered Design in Arabic tablet applications
  • Conduct extensive empirical research with Arabic-speaking users
  • Create practical guidelines for cross-cultural HCI design
  • Address critical usability challenges in educational technology

Key Outcomes & Impact

  • First comprehensive UCD framework for Arabic educational interfaces
  • International recognition in cross-cultural HCI research
  • Published in high-impact journals and conferences
  • Directly improved learning experiences for Arabic-speaking users
Research Methodology

Employed a comprehensive mixed-method approach combining quantitative usability metrics with qualitative insights from Arabic-speaking participants. The research utilized iterative design processes, cultural dimension analysis, and extensive user testing across multiple demographic groups to ensure the validity and applicability of the proposed guidelines.

AI in Educational Technology

2023-Present | NZQRI & Te Pūkenga

Leading research on ChatGPT's impact on user experience and developing the EduFlex Framework for AI-enhanced online learning environments.

Key Research Questions:

  • • How does AI integration affect user learning patterns?
  • • What ethical considerations govern AI use in education?
  • • How can AI adapt to cultural learning preferences?
Current Status
Publications in progress • Framework development • Industry partnerships

IoT Security & Usability

2023 | IEEE Conference Publication

Investigating programming models, security vulnerabilities, and usability aspects of ESP8266 and ESP32 platforms for IoT development.

Research Contributions:

  • • Comprehensive security vulnerability analysis
  • • Usability evaluation of IoT development platforms
  • • Developer experience optimization recommendations
Publication Impact
IEEE Conference • Industry relevance • Platform adoption guidance

iAWHINA: Disaster Management Mobile Application

2021-2022 | WelTec Grant Funded ($5,300)

Designing an offline disaster management mobile application addressing critical communication needs during emergency situations, with focus on New Zealand's unique geographic and cultural context.

Innovation Highlights

  • Offline functionality for areas with compromised connectivity
  • Location-based emergency resource mapping
  • Community-centered design approach

Research Impact

  • ISCRAM Asia Pacific Conference presentation
  • Collaboration with emergency management agencies
  • Practical application development

Research Funding & Grant History

International Funding

Gender Differences in Mobile Interface Design

$25,000 NZ

University of Hail, Saudi Arabia • 2017

Investigation of gender-specific preferences in mobile touch screen interfaces for university service sites, contributing to inclusive design principles.

Mobile HCI Gender Studies Inclusive Design

Cultural Integration with Technology Acceptance

$22,000 NZ

University of Hail, Saudi Arabia • 2015

Groundbreaking research integrating cultural theories with technology acceptance models, establishing foundational frameworks for cross-cultural HCI.

Cultural Theory TAM Integration Cross-Cultural HCI
$47,000 NZ
Total International Funding Secured

New Zealand National Funding

AI in Education Project

$4,200

WelTec Grant • 2023

Current AI integration research in educational platforms

Animal-Centered Design Methods

$6,000

WelTec Grant • 2022

UCD methods application in animal-centered design contexts

Disaster Management Applications

$5,300

WelTec Grant • 2021

iAWHINA offline disaster management mobile app development

AUT Research Projects

$20,400

Multiple AUT Grants • 2013-2018

Arabic tablet PC usability, summer research awards, clinical consultation UX

Game-Quiz Educational Framework

$2,000

AGI Educational Grant • 2020

Formative assessment framework using educational gaming approaches

$37,900 NZ
Total New Zealand Funding Secured

Total Research Funding Secured

$84,900+
New Zealand Dollars Equivalent
9
Successful Grants
International & National
100%
Project Completion
All funded projects delivered
15+
Publications
From funded research

Selected High-Impact Publications

Peer-Reviewed Journal Articles

A Delphi Evaluation of User Interface Design Guidelines: The Case of Arabic

High Impact

Al-Sa'di, A., & Al-Samarraie, H. (2022). Advances in Human-Computer Interaction, 2022, 1–8.

DOI: 10.1155/2022/5492230 • Comprehensive Delphi study establishing validated guidelines for Arabic interface design

Delphi Method Arabic HCI Design Guidelines Cross-Cultural Design

Exploring the Impact of Artificial Intelligence Language Model ChatGPT on User Experience

Current

Al-sa'di, A., & Miller, D. (2023). International Journal on Technology, Innovation, and Management (IJTIM), 3(1), 1–8.

DOI: 10.54489/ijtim.v3i1.195 • First comprehensive study on ChatGPT's UX implications

ChatGPT AI UX Language Models User Experience

Assessing Educators' Soft Skills: Developing a Self-Assessment Instrument

Collaborative

Al-Sa'di, A., Yamjal, P., Ahmad, E., Panjabi, R., Allott McPhee, C., & Guler, O. (2023). Administrative Sciences, 13(9), 208.

DOI: 10.3390/admsci13090208 • Interdisciplinary research on educator assessment methodologies

Educational Assessment Soft Skills Self-Assessment Collaborative Research

Conference Proceedings & Presentations

User Experience for Online Course Strategies: EduFlex Framework

2024

Al-Sa'di, A., & Khrypko, Y. (2024). 2024 9th International Conference on Business and Industrial Research (ICBIR), IEEE.

Latest research on adaptive online learning frameworks and user experience optimization

EduFlex Framework Online Learning UX Strategy

Exploring Programming Model, Security Vulnerabilities, and Usability of ESP8266/ESP32 for IoT

IEEE

Litayem, N., & Al-Sa'di, A. (2023). 2023 IEEE 3rd International Conference on Computer Systems (ICCS), IEEE.

DOI: 10.1109/ICCS59700.2023.10335558 • Comprehensive IoT platform security and usability analysis

IoT Security ESP8266/ESP32 Usability

Publication Impact & Metrics

30+
Total Publications
Journals & Conferences
280+
Citations
Google Scholar
11
H-Index
Research Impact
5
Journal Reviews
Peer Review Service

Research Profiles & Academic IDs

ORCID ID
0000-0002-2828-2481
Scopus Author ID
562858222400

Future Research Directions & Goals

Short-term Goals (2024-2026)

AI Ethics in Educational Technology

Develop comprehensive ethical frameworks for AI integration in educational platforms, focusing on transparency, bias mitigation, and cultural sensitivity.

AI Ethics Educational AI Bias Detection

EduFlex Framework Enhancement

Expand the EduFlex framework to include adaptive learning pathways, real-time personalization, and cross-cultural learning analytics.

Adaptive Learning Personalization Learning Analytics

Cross-Cultural AI Interaction Patterns

Investigate how cultural backgrounds influence user interactions with AI systems, particularly focusing on conversational AI and educational chatbots.

Cultural AI Conversational UI Chatbot UX
Expected Outcomes
  • • 5-8 high-impact journal publications
  • • 2-3 international conference presentations
  • • $50,000+ additional research funding
  • • Industry partnership establishment

Long-term Vision (2026-2030)

Global HCI Design Standards

Establish internationally recognized standards for cross-cultural HCI design, with particular focus on Arabic-speaking populations and emerging markets.

Design Standards International Recognition ISO Standards

AI-Powered Cultural Adaptation Systems

Develop intelligent systems that automatically adapt user interfaces and educational content based on cultural preferences and learning styles.

Cultural AI Adaptive Interfaces Machine Learning

Research Center for Cross-Cultural HCI

Establish a dedicated research center focusing on cross-cultural HCI research, fostering international collaborations and training programs.

Research Center International Collaboration Training Programs
Strategic Objectives
  • • Lead multinational research consortiums
  • • Secure major research grants (>$500K)
  • • Establish industry partnerships globally
  • • Mentor 10+ PhD researchers

Research Collaboration Opportunities

Academic Partnerships

Seeking collaborations with international universities for cross-cultural HCI research and AI ethics studies.

Industry Collaboration

Open to partnerships with technology companies developing culturally-aware AI and educational technology platforms.

International Funding

Actively pursuing opportunities for international research grants and collaborative funding initiatives.

Professional Service & Academic Leadership

Editorial & Peer Review Service

International Journal of Human-Computer Interaction
Peer Reviewer
International Journal of Computers in Education
Peer Reviewer
Personal and Ubiquitous Computing
Peer Reviewer
IEEE ICCS 2024 Conference
Technical Committee Member

Professional Memberships & Affiliations

Institute of IT Professionals New Zealand
Professional Member
Royal Society Te Apārangi
Professional Member
W & W Fund Committee
Committee Member

Research Leadership & Administrative Roles

2021 National ITP Research Symposium

Role: Chair & Event Manager
Responsibility: Programme design, speaker coordination, and national event delivery

Impact
Created national platform for research dissemination across New Zealand's ITP sector

Sector Reference Group (SRG) Consultations

Role: Primary Contact & Strategic Advisor
Responsibility: Policy development for Quality Evaluation 2026

Impact
Contributed to national higher education policy and guideline development

PBRF 2026 Preparation Leadership

Role: Strategic Research Coordinator
Responsibility: Institution-wide PBRF readiness and staff preparation

Impact
Managing 200+ academic staff preparation for national research evaluation

Whitireia WelTec Research Awards

Role: Founder & Lead Organizer
Responsibility: Research excellence recognition and promotion

Impact
Established institutional culture of research excellence recognition

Research Collaboration & Contact

Open to research collaborations, joint funding opportunities, and academic partnerships

Research Interests

Cross-Cultural HCI Design
AI in Educational Technology
User Experience Research
Ethical AI Frameworks

Collaboration Opportunities

Joint Research Projects
Grant Applications
Student Co-supervision
International Partnerships